APPLICATION:
To apply for this position, you usually need to have a certain combination of education, skills and experience. A degree in marketing, business, or a related field is often preferred but not always a strict requirement. What is most important is a good understanding of the principles and techniques of digital store optimization. You should demonstrate an understanding of the mobile application ecosystem, digital store algorithms and user behavior in digital stores.
In terms of skills, you should have excellent analytical skills for analyzing data, metrics and trends. Expertise in conducting keyword research, optimizing digital store elements and using ASO tools and platforms is essential. Strong written and verbal communication skills are essential to effectively collaborate with diverse teams, as well as the ability to articulate ASO strategies and insights. Experience with data analysis tools and techniques, A/B testing and competitor analysis is also highly valued. Previous experience in mobile marketing, app development, or the gaming industry may also be an advantage.
INTERVIEW:
During the interview, you can expect a combination of technical questions and questions that would assess your knowledge, skills and abilities for this position. The Recruiter may ask about your experience in digital store optimization, your understanding of ASO best practices and your ability to analyze data and optimize elements in digital stores. In addition, your communication skills, ability to solve problems and approach to cooperation with other teams can be evaluated. These are common interview questions:
- Can you explain the importance of digital store optimization and its impact on user acquisition and app visibility?
- How do you conduct keyword research for digital store optimization? Can you describe your process and all the tools you use?
- Give an example of a successful ASO strategy you’ve implemented and how it impacted digital store performance or user engagement.
- How do you stay up to date with the latest trends and changes in digital store algorithms? Can you give an example of how you adjusted your ASO strategies based on the store update?
- How do you approach analyzing digital store metrics and user behavior data to make data-driven optimization decisions? Can you give an example of a situation where you used data analysis to improve the performance of a digital store?
TECHNICAL TASK:
A technical assignment often aims to assess your practical skills and ability to apply ASO strategies to real-world scenarios. This task may involve analyzing an existing digital store page and providing recommendations for optimization or conducting keyword research for a specific game. You may be asked to evaluate and suggest improvements to elements such as title, description, screenshots, app icon or keyword targeting.
A technical assignment may require you to demonstrate your expertise in using ASO tools, conducting competitor analysis and using data to make informed optimization decisions. You will be expected to explain your thought process, demonstrate an eye for detail and the ability to think strategically to improve the game’s presence and visibility in the digital store. The assignment provides an opportunity to demonstrate your practical skills and expertise in digital store optimization techniques, while also providing an assessment of your analytical thinking and problem-solving abilities.
