Game User Researcher

A Game User Researcher is tasked with understanding player behavior, preferences and motivation to enhance the gaming experience. They employ various methodologies such as playtesting, surveys, interviews and analytics to gather insights into how players interact with the game. By analyzing data and observing gaming sessions, they identify pain points, areas of enjoyment and opportunities for improvement, providing feedback to developers.

 

They closely collaborate with Designers, Producers and Programmers to propose changes that align with player expectations and improve overall player satisfaction. They ensure that the game meets the needs and desires of the target audience, contributing to its success in the market. Through their research and insights, they help shape the direction of game development, fostering iterative improvements that lead to a more engaging player experience.

Tools

Hootsuite

Salesforce

Discourse

WordPress

Trello

Google Analytics

Slack

Discord

COLLABORATION WITH OTHER TEAMS:

A Game User Researcher closely collaborates with Game Designers to understand the intended player experience and provide feedback on how design decisions can impact player engagement and satisfaction. Working together, they ensure that mechanics, level design and the overall game align with player expectations and preferences.

 

They also collaborate with Producers and Project Managers to prioritize specific research initiatives and effectively integrate findings into the game development process. They provide valuable insights that influence decision-making throughout the project development, from the early stages to post-launch updates. By nurturing communication and sharing valuable data, they contribute to the overall success of the game and align game development with player needs and preferences.

Skills

Depending on seniority, this position is expected to be able to master, do and deliver the following:

Hard skills

  • Quantitative analysi
    • Interprets data collected through various research methodologies, uses statistical analysis techniques to identify patterns and trends.
  • Qualitative research methods
    • Gathers insights into player EX, preferences and behaviors through interviews, focus groups and observational studies.
  • Usability testing and human-computer interaction (HCI)
    • Evaluates the effectiveness of game interfaces and interactions, designs and conducts usability tests.

Soft skills

  • Communication
    • Conveys research findings, insights and references, articulates complex concepts clearly and concisely to facilitate collaboration and decision-making.
  • Empathy
    • Understands perspective, motivation and players’ preferences, nuances of behavior and emotions, empathizes from different demographics and cultures.
  • Adaptability
    • Adapts and is open to learning new research methodologies, tools and techniques, adjusts research approach to project requirements and player needs.

Seniority

Depending on seniority, this position is expected to be able to master, do and deliver the following:

Junior

  • Supports medior and senior researchers in various research activities and data collection, organizes research materials and contributes to interpreting findings.
  • Assists in the analysis of quantitative and qualitative data, utilizes tools for generating descriptive statistics, data visualization and identifying trends or patterns.
  • Contributes to documenting and reporting research findings, including preparing research reports, creating presentations and summarizing key insights.
  • Actively seeks opportunities to expand knowledge of user research methodologies, gaming trends and best practices in the industry, is open to feedback.

Medior

  • Leads research initiatives alone from plans and design studies to analyzing results, identifies research objectives, selects methodologies and manages resources.
  • Applies statistical techniques and data modeling to extract insights from datasets, utilizes tools and programming languages for data analysis and visualization.
  • Translates research findings into practical insights and strategic recommendations that impact decision-making, both at tactical and strategic levels.
  • Actively mentors juniors by providing guidance, feedback and support to help them progress in their roles and collaborates effectively with other teams.

Senior

  • Provides strategic leadership in user research, shaping the overall research strategy and vision to align the team with the company’s long-term goals.
  • Shares insights, practices, case studies through publications, presentations and participation in industry events and conferences, stays up with methodology goals.
  • Encourages collaboration and alignment between their team and others to integrate research insights in all aspects of game development and market strategy.
  • Mentors and trains juniors, provides guidance, support and chances for work growth, fostering a culture of continuous learning and skill development within the team.
GAME USER RESEARCHER // MARKETING //
GAME USER RESEARCHER // MARKETING //

EDUCATION:

If you are interested in a career in marketing within the gaming industry, a degree in marketing, communications, or business with a focus on digital media and entertainment could benefit you. Look for educational programs that cover topics such as digital marketing strategies, social media marketing, branding, market research, and player behavior. Understanding the unique aspects of the video game market, including player demographics, trends and preferences, is critical to developing effective marketing campaigns. Courses that offer hands-on experience with digital marketing tools, analytics platforms and campaign management software will give you practical skills relevant to marketing roles in the industry.

 

In addition to formal education, gaining practical experience through internships or entry positions, especially in the field of video games or entertainment, can be very valuable to you. Look for opportunities to work with companies to gain industry insight and build a portfolio of marketing campaigns and projects. Networking with industry professionals, and attending events and conferences will also help you stay informed about industry trends and developments. Showing creativity, analytical skills and a passion for gaming in your approach to marketing will set you apart in this field.

Resources

Books

  • “The Gamer’s Brain” – Celia Hodent
  • “Game Usability” – Katherine Isbister. Noah Schaffer
  • “Understanding Video Games” – Simon Egenfeldt-Nielsen et al.
  • “The Gamer’s Guide to Coding: Design, Code, Build, Play” – Gordon McComb
  • “Designing Games: A Guide to Engineering Experiences” – Tynan Sylvester

Individuals

  • Celia Hodent (@CeliaHodent)
  • Steve Swink (@steveswink)
  • Katherine Isbister (@kcisbister)
  • Heather Maxwell Chandler (@HeatherMaxwell)
  • Raph Koster (@raphkoster)

What does the interview for this position look like?​

News

Shift2Games is now available in English, Macedonian, Albanian and a "universal" language for the region!
The development of video games can be seen through both technological and creative aspects. Since the technological aspect of game development is closely linked to the creative aspect, we can freely say that game programming is a world of its own.
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GAME USER RESEARCHER // MARKETING //
GAME USER RESEARCHER // MARKETING //