Monetization Designer

A Monetization Designer is responsible for creating and implementing strategies to generate revenue after the initial purchase price of the game. They work closely with Programmers, Producers and Marketing teams to design and optimize in-game economy, virtual goods and monetization systems. A Monetization Designer’s primary goal is to strike a balance between player satisfaction and financial success. They analyze player behavior, market trends and industry standards to find potential monetization opportunities.

 

In this regard, they design virtual goods, such as cosmetic items, power-ups, or in-game currencies that enhance the gaming experience and encourage consumption. They also develop pricing models, subscription plans and microtransaction systems to maximize revenue. In addition, they work with Programmers to ensure that monetization mechanics are seamlessly integrated into the game, providing a fair and enjoyable experience for players while achieving financial goals.

Tools

Microsoft Excel

Google Sheets

Google Analytics

GameAnalytics

Jira

Unity

Unreal Engine

Adobe Photoshop

Adobe Illustrator

COLLABORATION WITH OTHER TEAMS:

Monetization Designers work closely with Programmers and Game Designers to ensure monetization systems are seamlessly integrated into the gaming experience. By understanding the mechanics and goals of the game, they can devise monetization strategies that align with the overall vision of the game. This collaboration involves frequent communication and iteration to strike a balance between player satisfaction and revenue generation.

 

They also collaborate with Marketing and Sales teams to align their strategies with promotional campaigns. They provide valuable insight into game economics, virtual goods and pricing models to optimize revenue generation. Working together, they create targeted marketing campaigns that effectively promote the game’s monetization features, attract players and drive spending.

Skills

Depending on seniority, the Monetiyation Designer is expected to be able to master, do and deliver the following:

Hard skills

  • Data analytics
    • Collects and analyzes player data, market trends and in-game metrics to spot patterns and optimize monetization strategies.
  • Pricing and economics
    • Designs efficient pricing structures, microtransaction systems and virtual goods that appeal to players while maximizing revenue.
  • Game design fundamentals
    • Understands game mechanics and player motivation, aligns monetization systems with the game experience improving player engagement.

Soft skills

  • Communication
    • Clearly conveys their ideas, explains monetization strategies and responds to any concerns or feedback from others.
  • Creativity
    • Comes up with innovative ideas to improve the gaming experience, drive consumption and differentiate the game from competitors’ games.
  • Analytical thinking
    • Analyzes complex data, understands player behavior, assesses the impact of monetization strategies and continuously optimizes the in-game economy.

Seniority

Depending on seniority, the Monetization Designer is expected to be able to master, do and deliver the following:

Junior

  • Understands trends and player behavior, analyzes data, conducts market research, makes recommendations for pricing, virtual goods and monetization mechanics.
  • Effectively communicates their ideas, actively participates in discussions and contributes to brainstorming sessions.
  • Helps track key performance indicators (KPIs), conducts A/B testing and evaluates the impact of monetization strategies on player engagement and financial results.
  • Follows industry news, attends relevant conferences, keeps up with the gaming community, understands player expectations and new monetization practices.

Medior

  • Takes the lead in developing monetization strategies and designs comprehensive monetization plans.
  • Conducts in-depth analysis, runs experiments and implements iterative changes to continuously improve monetization mechanics.
  • Provides guidance, communicates reasons behind monetization decisions and builds consensus among team members to achieve common goals.
  • Continuously educates themself through research, attending industry events, networking and following best practices, anticipates changes and adapts strategies.

Senior

  • Has a holistic view of game monetization potential, market dynamics and player preferences, develops long-term monetization strategies and innovative revenue models.
  • Mentors and guides juniors, helping them develop their skills, sharing knowledge and providing guidance on best practices.
  • Possesses advanced skills in analyzing complex data and metrics related to player behavior, monetization performance and market trends.
  • Collaborates with other teams in the company to align monetization strategies with overall business goals.
MONETIZATION DESIGNER // GAME DESIGN //
MONETIZATION DESIGNER // GAME DESIGN //

EDUCATION:

For someone interested in a career in game design, it’s important to get an education that encompasses both creativity and technical skills. Consider enrolling in programs specifically focused on game design, interactive media, or digital art. These programs often cover topics such as game theory, level design, story development, character design, and game mechanics. Look for courses that provide hands-on experience with game development tools and software, such as Unity and Unreal Engine, or game design platforms, like GameMaker Studio. In addition, gaining knowledge in programming languages ​​such as C# or JavaScript can be beneficial for implementing mechanics and prototyping.

 

Apart from formal education, be actively involved in game development, either independently or as part of a team. Building prototypes or finished games demonstrates your abilities and creative vision to potential employers. Participate in game jams or go to internships to gain hands-on experience and learn from seasoned professionals. Networking with other game designers, artists, developers and other industry professionals through online communities, conferences or events can also provide you with valuable insights and opportunities. Stay curious, adaptable and open to feedback as you improve your skills.

Resources

Books

  • “Free-to-Play: Making Money From Games You Give Away” – Will Luton
  • “Monetizing Innovation” – Madhavan Ramanujam, Georg Tacke
  • “The Business of Gamification: A Critical Analysis” – Mikolaj Dymek
  • “Game Analytics” – Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa
  • “Game Development Essentials: Game Monetization Design” – Michael Lehman

Individuals

  • Ramin Shokrizade (@raminshokrizad)
  • Nicholas Lovell (@nicholaslovell)
  • Michail Katkoff (@m_katkoff)
  • Kate Edwards (@geokat)
  • Oscar Clark (@Athanateus)

What does the interview for this position look like?​

News

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MONETIZATION DESIGNER // GAME DESIGN //
MONETIZATION DESIGNER // GAME DESIGN //