APPLICATION:
To apply for a Social Media Manager role in the gaming industry, you need to have a certain combination of education, relevant experience and a good portfolio that demonstrates your skills. A degree in marketing, communications, digital media, or a related field is often preferred. Additionally, certifications in social media marketing or specific platforms (e.g. Facebook Blueprint, Twitter Flight School) can enhance your qualifications.
In terms of experience, employers are looking for individuals who have demonstrated success in managing social media accounts, preferably in the gaming industry. This may include experience in creating engaging content, running successful campaigns and building and managing online communities. Knowledge of popular video game platforms, understanding of gaming culture and following industry trends are also valuable assets. A portfolio should highlight your ability to create diverse and compelling content, demonstrate your data-driven decision-making ability, and effective community engagement. Excellent communication and collaboration skills, as well as the ability to adapt to the rapidly evolving nature of social networks, are essential qualities for success in this role.
INTERVIEW:
At the interview, you can expect questions that assess your understanding of social networks, gaming culture and your ability to create strategies and implement effective campaigns. In addition to Recruiters and representatives of the Marketing team, the interview is often attended by Community Managers. They may ask about your experience managing social media, handling community engagement and dealing with potential PR crises. Questions could also focus on your creativity in content creation, data analysis skills and approach to cultivating a positive online community. In addition, they may ask you about your knowledge of industry influencers, how you stay on top of gaming trends and how you integrate these trends into your social media strategies. Common interview questions are:
- Can you share examples of successful social media campaigns you’ve managed, especially in the gaming industry?
- How do you approach community engagement and what strategies do you use to build and maintain a positive online community?
- How do you stay on top of gaming trends and how would you incorporate new trends into your social media strategy?
- Can you talk about a situation in which you faced a PR crisis or negative feedback on social networks and how you solved it?
- How do you measure the success of a social media campaign and what key metrics do you prioritize in your analytics?
TECHNICAL TASK:
A technical assignment often involves assessing your ability to create engaging and relevant content, as well as testing your expertise in using tools and platforms. A typical technical task involves a hypothetical scenario or a certain event in the game and you are asked to develop a social media campaign related to that scenario or event. This task assesses your strategic thinking, creativity and understanding of the target audience. You may be asked to provide a content calendar, suggest types of posts for different platforms and explain the reasons for your choices. This task also assesses your knowledge of current gaming trends and your ability to adapt content to resonate with the community.
A technical task may include content creation. You may be asked to create sample social media posts, visuals, or short videos related to the game’s theme. This could include using design tools, video editing software, or other relevant applications that demonstrate your skills in creating visually appealing and shareable content. The technical task not only assesses your creative abilities but also provides insight into your expertise in handling the tools and technologies commonly used in social media management.
