APPLICATION:

To apply for the position of User Acquisition Specialist, you typically need to possess an appropriate combination of education, experience and skills. A degree in marketing, business or a related field is usually preferred, although it may vary depending on the company and specific requirements of the position. Relevant certificates or courses in digital marketing, data analysis or mobile advertising can also be beneficial. Additionally, employers often look for previous experience in user acquisition, mobile marketing or digital advertising, either through internships, previous jobs, or personal projects.

In terms of skills, it’s essential to understand the principles of digital marketing, data analysis and advertising platforms. You should be familiar with tools such as Google Analytics, Facebook Ads Manager and other ad management platforms. Expertise in data analysis, interpreting metrics and conducting A/B testing is crucial. Excellent communication and collaboration skills are also important because this role requires close collaboration with Marketing teams, Product teams and external partners. Additionally, a passion for gaming and an understanding of industry trends and player behavior can give you an additional advantage when applying for this position.

INTERVIEW:

At the interview, you can expect questions that assess your knowledge, experience and skills related to user acquisition, digital marketing, data analysis and campaign optimization. The interview may also include a combination of questions to assess your problem-solving abilities, technical questions to evaluate your understanding of advertising platforms and data analysis tools, and case study questions to evaluate your strategic thinking and ability to optimize user acquisition campaigns. Common interview questions include:

1. Can you walk us through your experience with user acquisition campaigns and the strategies you’ve implemented to drive growth?
2. How do you measure the success of a user acquisition campaign? Which key performance indicators (KPIs) do you prioritize and why?
3. Can you describe a situation where you faced challenges in optimizing a user acquisition campaign? How did you approach it and what were the results?
4. How do you stay updated on industry trends and changes in user behavior to devise user acquisition strategies?
5. Can you provide an example of a successful user acquisition campaign you’ve worked on, highlighting the key factors that contributed to its success?

TECHNICAL TASK:

The technical task typically focuses on assessing your ability to develop and execute effective user acquisition campaigns. The task may involve analyzing hypothetical game data or existing user acquisition data to identify areas for improvement and proposing recommendations that can be applied. You may be required to demonstrate expertise in key areas such as defining the target audience, selecting advertising channels, optimizing ad creatives and measuring campaign performance.

The task may begin by providing you with access to relevant user acquisition data, including metrics such as conversion rates, cost per install and return on ad spend. You are expected to analyze these data to identify trends, patterns and potential bottlenecks in the user acquisition process. Based on the analysis, you may be asked to develop a user acquisition strategy, outlining specific steps and tactics to improve the game’s user acquisition performance. This may include recommending changes to targeting parameters, proposing new advertising channels or partnerships and suggesting A/B tests or ways to optimize the conversion funnel. You will likely be required to justify your recommendations based on data-driven insights and industry best practices. Additionally, you may need to explain how you will track and measure the success of the proposed strategy using relevant KPIs and analytical tools.